Peter Kroeger  
Peter Kroeger
Kroeger & Co, Business Advisors
PO Box 4822
Leamington Spa
CV31 9GB
Tel: 01926 730479
07904 766230
Skype: peter.kroeger64
E mail:  

    Case Studies
Percy Hawkins & Son Ltd
General carbide Europe Ltd
Raising Finance for Geothermal Supplies Ltd
CV Retail Ltd
Fifosys acquir Octavia

Press Release
Intramation sale to DCS

Raising Finance for AHS
GSL sale to MGS
Core Disciplines
Sales & Marketing
General Management

  Key Skills & Services:
Everyone wants to sell their business, or exit from it, at some stage. When the time is right. When the conditions are right. And of course when the price is right. The question is how to get to that stage - in a planned, organised, effective (and relatively painless) way.

That’s where we come in. We work with you to identify what needs to be done to create the right conditions and environment for the optimum sale or exit. Then we work with you to make that happen.

First we focus on your personal aims and aspirations for the short, medium and long term. Then we assess the wider business context, your market and operating environment, the opportunities and challenges. From this we develop the right positioning and a structured, achievable high-level exit plan. We then address each aspect of the plan in more detail to create a customised implementation programme, which can include:
  • Ensuring your records, systems and contracts will pass due diligence checks
  • Identifying buyers for your company and making the approaches on your behalf.
  • Managing the sale process on your behalf while you, with less distraction, ensure your business “makes its numbers”
  • Helping you achieve the price and terms you want

Our business improvement services also include:

  • Profit improvement plans and tracking
  • Developing performance criteria and measurement systems
  • Objective advice on adjusting exit plans as external conditions change
  •  Preparing plans for raising working capital and equity capital
  • Identifying worldwide channels to market
  • Export market plans, advice on export grants and aid schemes
  Career Background:

Partner in a firm of Chartered Accountants 1977 to 1981, sold to Price Waterhouse.  Focused on management information, business financial advice, financial exit planning and sale and acquisition advice.

Owner-manager of a UK software house from 1984 to 1999.

Started out as Sales Director of an ERP software developer having done an MBO with 2 partners, then covered all aspects  from identifying a new niche market, setting up a development team, specifying the applications, running the implementation and support services and ending up in general management.  Along the way we merged twice with larger companies and made several acquisitions and disposed of some smaller business units that did not fit the strategic plan.  I was instrumental In all merger and acquisition activity and ended up running a division of £15m, 150 people in 3 locations focusing on the public sector. I exited when the business was sold.

M&A advisor focusing on cross border transactions in the tech sector between UK and France, Germany, Holland and USA 1999 to 2003.  I joined the external advisory firm I had engaged to help us dispose of the software house and worked once again as an advisor.

 Chief executive of a £50m support services firm in London 2003 to 2006. Headhunted to groom this business for sale. In 3 years grew the business from £30m to £50m, set up strategic plans, performed a root and branch review of all operational processes, revamped sales and marketing processes and positioned the company as the premier quality business its field, in the process guiding it through a statutory regulation process and becoming the first Approved Contractor in the industry.


  Industry sectors:
Software, hardware, manufacturing, support services, public sector
B Comm, CTA, CA (SA)

MCCR Associates - Chesford House, 4 Gunsgreen Park, Eyemouth, Berwickshire TD14 5LH
Tel: 01890 752 000 - email: