Geraldine Mary Broderick  
Geraldine Mary Broderick
Leah & Broderick Associates Ltd.

South View

Bawtry Road


DN10 5BS

Tel: 01777 816223

07917 352351

E mail:

  Key Skills & Services:

A career in Finance and General Management  in a fast paced business sector means that I have the ability to hold the overview and to connect all activity to strategic goals:

-Development and Implementation of Vision, Strategy and Values using a framework that orientates the Whole business.

-Development and Implementation of Change Management plans with accountability/ownership as key drivers.

-Growing sales and profits.

Mentoring, coaching and developing directors, senior managers and frontline people.

  Career Background:
Geraldine spent her early career in Banking and Finance before being headhunted by an Interior Fit Out Group of companies. In a career that spanned 16 years with the Group Geraldine worked as Financial Controller and quickly gained a reputation for delivering accurate profit forecasts in a difficult to predict environment. She formed a strong finance team who focused on adding value and being a service to the business (long before it became fashionable). The successful implementation of the company business system and the setting up of a flat site award-winning factory meant her transfer into operations was inevitable! In 1997 Geraldine became MD of two of the companies loss making companies. The companies delivered products and services to high street banks and major food retailers. The companies were quickly turned into profitable, customer-focused entities and Geraldine was asked to also lead the joinery factory that at the time was “bleeding money” and nobody knew why. Following another successful turnaround Geraldine was asked to bring the then 8 Group companies with their different cultures and styles into one cohesive entity. Geraldine led the business increasing repeat business sales from blue chip customers and becoming the number one profit maker in the industry sector. The business was transformed from a one off craft approach with a blame culture to a repeat business and a culture of accountability and became a “premier league” player.
Leah and Broderick is Geraldine’s Vision of helping businesses and individuals to truly achieve transformation and create the better working environment for all that comes when business plans are achieved.
  Industry sectors:
Banking, Auditing and Accounts for SME’s, Construction-shopfitting, Manufacture-joinery and metal
Foundation Course in Accountancy, NLP-diploma in communications, European Business Excellence.
  Comments: I work best with individuals and teams who have a genuine desire to grow and develop their business and bring both a breath and depth of experience across all stages of the business process. I have a down to earth way of working and am equally at home in the boardroom or on the shopfloor and work to bring simple solutions to complex problems  

MCCR Associates - Chesford House, 4 Gunsgreen Park, Eyemouth, Berwickshire TD14 5LH
Tel: 01890 752 000 - email: